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Together, We’re Creating Waves of Change

Your purchase helps protect the oceans that inspire
us

How Our Partnership Began

Living on the coast in the San Francisco Bay Area, we’ve always felt deeply connected to the ocean. But on a business trip years ago, we came face to face with beaches heavily littered with plastic bags and bottles. The contrast between the beauty we knew and the reality we witnessed was heartbreaking.

The solution became clear: we needed to create products that were part of the answer, not the problem. We added reusable bags to our line and began searching for an organization working to clean up our oceans.

That search led us to Ocean Conservancy in 2015, and we’ve been proud partners ever since. Together, we’ve contributed over $250,000 to their vital work protecting the waters we love.

Meet Our Ocean Champions

Founded in 1972, Ocean Conservancy has spent over 50 years uniting science, people, and policy to protect our oceans. They’re working globally to secure a healthy ocean and thriving planet for everyone.

What They Do:

Confront climate change and its impact on marine ecosystems
Prevent ocean plastics through source reduction and cleanup
Advance sustainable fisheries that protect marine life
Protect critical marine habitats worldwide
Mobilize millions of volunteers through the International Coastal Cleanup (the world’s largest annual volunteer effort for the ocean)

Impact

18 million pounds of trash Collected annually

50+ years of Ocean Advocacy

Global reach across continents

Millions of volunteers engaged

Source: oceanconservancy.org

Where Your Impact Goes: Trash Free Seas

Your blu Collection purchase directly supports Ocean Conservancy’s Trash Free Seas program, a comprehensive approach to solving the ocean plastic crisis.

The Three-Pronged Approach:

1. CLEAN IT UP
The International Coastal Cleanup brings together volunteers worldwide to remove 18 million pounds of trash from beaches and waterways annually. Every piece of trash collected is logged, creating valuable data about ocean pollution.

2. STOP IT AT THE SOURCE
Ocean Conservancy works to prevent trash from reaching the ocean in the first place through policy advocacy, community partnerships, and innovative solutions that address the root causes of ocean pollution.

3. RESEARCH FOR SOLUTIONS
Using data and science, they develop innovative, sustainable solutions for the ocean’s biggest threats, from reducing single-use plastics to protecting marine habitats.

Every Purchase Makes a Difference

EDUCATES

Each product tells the sustainability story, inspiring conscious choices in your everyday life

SUPPORTS

We make a donation from every blu item sold that goes directly to Ocean Conservancy’s programs

REDUCES

From recycled materials to reusable design, every blu product helps reduce waste

Product Impact Examples:

Blu reusable shopping bags

Replaces up to 1,000 single-use plastic bags
Made from recycled materials
Supports beach cleanup efforts

Reusable Dish Cloths

Replaces disposable paper towels and unhigenic rags and sponges
Made from recycled plastic bottles
Machine washable for years of use

ECO SPONGE CLOTHS

Swedish eco-cloth technology
Replaces 17 rolls of paper towels
Biodegradable and compostable

BLU THREADS CLOTHING

Made from recycled cotton
Reduces waste
Reduces water waste to make new cotton fabric

A Decade of Impact

2012

Encountered beach pollution in Vietnam, sparking our mission

2015

Launched partnership with Ocean Conservancy

2019

Expanded blu Collection across product categories

2023

Reached $250,000 in total donations

TODAY

The blu Collection represents 85% of our product line

Join the Movement

Your support goes beyond shopping. Here’s how you can make an even bigger
impact:

Find Ocean Conservancy cleanup events near you

Participate in Coastal Cleanups

Find Ocean Conservancy cleanup events near you

Participate in Coastal Cleanups

Find Ocean Conservancy cleanup events near you

Participate in Coastal Cleanups

Find Ocean Conservancy cleanup events near you

Participate in Coastal Cleanups

FAQS

How can I verify the donations?

We’ve proudly contributed over $250,000 to Ocean Conservancy since 2015. Our partnership is official and ongoing, with regular contributions supporting their Trash Free Seas program.

What makes the blu Collection sustainable?

Our blu products combine sustainable materials (like recycled plastic bottles transformed into fabric) with reusable design that helps you reduce waste in your daily life.

Can I donate directly to Ocean Conservancy?

Absolutely! Visit oceanconservancy.org to learn more about their work and contribute directly.

Can I donate directly to Ocean Conservancy?

Absolutely! Visit oceanconservancy.org to learn more about their work and contribute directly.

For the Love of It All

Pride and appreciation not just for products, but for people. For the planet. For all. When you choose rockflowerpaper, you’re choosing beautiful design that makes a difference.

Product 1 - Heart Sitabout

LEMONS

Sunny citrus prints that brighten displays and move consistently.

Shop now

HYDRANGEA

Lush blue and green florals bring garden-party elegance to timeless botanical designs.

Shop now

Together, We’re Creating Waves of Change

How Our Partnership Began

Meet Our Ocean Champions

Impact

Where Your Impact Goes: Trash Free Seas

Every Purchase Makes a Difference

Product Impact Examples:

A Decade of Impact

Join the Movement

FAQS

For the Love of It All

Follow us

MENU

Sunny citrus prints that brighten displays and move consistently.

LEMONS

Lush blue and green florals bring garden-party elegance to timeless botanical designs

Hydrangea

Adorable totes, gift bags and sustainable products

BLU

Adorable totes, gift bags and sustainable products

BLU

Product 1 - Heart Sitabout

Holiday 2026 Orders - Reserve now, Pay later! Shipping begins August 1st.

LEMONS

Sunny citrus prints that brighten displays and move consistently.

Shop now

HYDRANGEA

Lush blue and green florals bring garden-party elegance to timeless botanical designs.

Shop now

Together, We’re Creating Waves of Change

How Our Partnership Began

Meet Our Ocean Champions

Impact

Where Your Impact Goes: Trash Free Seas

Every Purchase Makes a Difference

Product Impact Examples:

A Decade of Impact

Join the Movement

FAQS

For the Love of It All

Welcome to the new Rockflowerpaper website!

We’ve moved to a new platform! If you had an account before, simply create a new password to access the site. It only takes a minute and you’ll be ready to explore and start ordering. Otherwise, create a new account now.

MENU

Sunny citrus prints that brighten displays and move consistently.

LEMONS

Lush blue and green florals bring garden-party elegance to timeless botanical designs

Hydrangea

Adorable totes, gift bags and sustainable products

BLU

Adorable totes, gift bags and sustainable products

BLU

Welcome to the new
Rockflowerpaper website!